We want people from all over the world to be able to touch, feel and experience Newfoundland and Labrador.

Newfoundland and Labrador is a land of makers. We want to encourage and enable artists, artisans and craftspeople to stay here in our province and craft their products for sale on the world market.

We’re aiming to help makers focus on doing what they love, which is making high-quality products for people who will enjoy them.

Honouring tradition

When people come to Newfoundland and Labrador, they love this place, yet we don’t currently offer those outside the province an opportunity to engage with – and enjoy – our province from afar. We’re aiming to meet that need.

Honouring our province’s tradition of creating beautifully handcrafted goods, Newfoundland Trading Company is an online retailer specializing in high-quality, locally-made products.

Our symbol is a fresh take on the split, salted codfish – a product that has defined our province and shaped our culture.

We offer the opportunity to experience Newfoundland through Newfoundland products.

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